The Starr Philosophy

Communications Advocacy

From pre-trial to post-verdict, Starr is your communications advocate. We offer a full menu of customizable research and consulting services that bolster the effectiveness of your communication with the jury. Our case research helps you prepare the most effective themes and juror profiles. Our consulting and support services enable you to use your own time and efforts more efficiently.

The Juror's Perspective

Our eyes lie. This simple sentence reveals a larger truth for trial groups: Sometimes, we can get too close to our own cases. STARR conducts state-of-the-art pretrial research, theme development, and strategic consulting to give you the benefit of an important perspective: the juror's perspective.

Jurors listen to different arguments in different ways. STARR strives to build a bridge between attorneys and jurors, to help you fine-tune your rhetoric and your communications strategies, ensuring that your jurors have everything they need to make fully informed decisions.

The Best of Both Worlds

Some trial consulting firms specialize in data collection, using piles of quantitative data to describe how jurors might view a case. Other firms specialize in qualitative responses, taking subjective feedback from jurors and turning it into a larger generalization about how jurors feel about a case. At STARR, we know the best option is to use both to their best effect.

To do this, STARR will always construct pre-trial research with your case, goals, and strategies in mind. Not every case needs the same feedback or analysis. For this reason, not every case needs the same research approach. Additionally, results and analysis should balance statistics, experience, common sense and subjective feedback in a way that gives a holistic outcome with all of the best possible juror profiling, theme development, and strategic analysis included. Our use of both qualitative and quantitative methods gives you the best chance at improving your case.